Advertise With Caution

Your advertising dollar may be wholly or partially wasted if: (a) not everyone is paying attention; (b) your game is temporarily short handed; (c) you're not going to stay long; (d) your game may break; (e) the game is very loose and seems crazy enough that your advertising may not add that much extra. In these cases, I don't bother advertise.

Pay Attention and It Will Pay You

Concentrate on everything when you're playing. Watch and listen ... remember you have to do both, and relate the two. You listen to what your opponent says, but you watch what he's doing independently of what he says because a lot of players talk loose and play tight, and a little later they'll reverse it on you. So you look at a man every time he's involved in a hand. You judge him every time. That's the way you get to know him and his moves.
If you aren't learning what you want to know just by watching and listening, create your own opportunity. Try to bluff at him the first good opportunity, and see if he'll call you or not what kind of hand he'll call with, and what kind he'll throw away. Of course, anybody with a lick of sense is trying to keep you from reading him. But you can still figure him because it is very, very difficult for any man to conceal his character.

A Complete Poker Player

When you're able to put your opponent on exactly the hand he's playing (because you know him almost as well as he knows himself) you can select the best strategy possible for that particular Poker situation. When you reach that level of skill, you'll be a complete player.

The First Golden Rule of Poker

Maximize the size of the pots that you win; minimize the amount of your money in the pots that you lose.